Soul Haven Studios Marketing Proposal

Soul Haven already has something many businesses never achieve: heart, community, loyalty, and real impact.

The opportunity now is creating systems, consistency, and support so the studio can grow sustainably without everything falling on the owners.

This partnership is designed to help Soul Haven become more visible, more organized, more supported, and more profitable — while allowing ownership to be more present both inside the studio and outside of it.

Phase One: Foundation + Momentum

$1,250 (Month One)

A highly collaborative first month focused on clarifying the brand, building infrastructure, and creating immediate momentum.

    • Deep dive with ownership

    • Goals, current pain points, growth opportunities

    • Clarify priorities for next 3–6 months

    • Identify what should stay with owners vs be delegated

    • Review social presence

    • Messaging consistency

    • Visual identity opportunities

    • Local market positioning

    • Member/client first impression review

    • On-site photo + video capture

    • Classes, instructors, community, studio lifestyle

    • Owner presence content

    • Promotional footage for future use

    • Seasonal evergreen content

    • Homepage refresh recommendations + edits

    • Updated imagery

    • Stronger calls to action

    • Updated class or service information

    • Updated instructor photos + information

    • Cleaner mobile experience

    • Elevated first impression for new visitors

    • Content calendar

    • Reel ideas

    • Story plan

    • Promotions mapped out

    • Immediate next action steps

  • Campaign content creation for upcoming launches or announcements

    • Event marketing content + promotional assets

    • Seasonal content themes + rollout ideas

    • Graphics / copy for special happenings

    • Content summaries + messaging for offers or updates

    • Coordinated content plan to support visibility and attendance

Long story short, we get together over wine, collaborate, dream up the next era, and start putting it into action by refreshing the website, creating a design deck, and having a brand photo shoot.

Phase Two: Consistent Growth + Support

$650/month

Continued execution, consistency, and growth support.

    • “Drafting” 6–8+ posts per month

    • Creation + drafting of 1–2 reels

    • Designing story templates + content

    • Caption writing

    • Graphics for launches/events

    • Monthly strategy touchpoint

    • 1 monthly content capture session

    • Updated photos/videos

    • Promotional assets

    • Seasonal content

    • Ongoing edits and updates

    • New offers or events added

    • Copy/image swaps

    • Light refreshes as needed

    • What’s working / what needs adjustment

    • New promotions

    • Community retention ideas

    • Visibility opportunities

Basically, once the foundation is in place, months 2 and beyond become the rhythm — a collaborative team effort with interns capturing content, me leading strategy and creative direction, and together maintaining consistent social media, fresh website updates, and thoughtful planning that keeps the studio growing while allowing you to stay present in what you do best.

OWNERS

    • Share upcoming priorities

    • New offers, classes, events, or ideas

    • Business goals for the season

    • What feels aligned / not aligned

    • Approve messaging when needed

    • Ensure content still feels authentic

    • Give occasional feedback on direction

    • Share stories, values + mission

    • Show up in occasional photos/videos

    • Be seen leading + connecting

    • Short talking videos when helpful

    • Behind-the-scenes leadership moments

    • Let team know schedule changes

    • Notify about sold out classes, new openings, launches, wins, testimonials, etc.

  • 10-15 Minute Check-In

    • What’s happening this week?

    • Anything to promote?

    • Any schedule changes?

    • Any wins to celebrate?

    1 Content Window

    • Be available briefly during a class or event for content capture

    Quick Approvals

    • Review major campaign items if needed

    • Build monthly marketing priorities

    • Align content with business goals

    • Identify growth opportunities

    • Recommend seasonal focuses, launches, campaigns

    • Keep momentum moving consistently

    • Plan what content is needed each month

    • Direct content days / capture priorities

    • Decide what should be feed post vs story vs reel

    • Ensure a variety of content types being used

    • Plan cohesive Instagram grid layout

    • Maintain elevated visual brand presence

    • Balance promotional, community, educational, and content

    • Ensure feed feels intentional rather than random

    • Edit reels and short-form video

    • Design static graphics/posts

    • Create story templates + polished announcements

    • Write captions and messaging

    • Update website as needed

    • Refresh imagery and copy

    • Keep voice, visuals, and messaging aligned

    • Ensure Soul Haven feels recognizable and trustworthy everywhere online

    • Review what content performs best

    • Notice trends / opportunities

    • Adjust strategy monthly

    • Direct intern priorities

    • Assign tasks

    • Review posted content

    • Maintain workflow rhythm

  • Weekly

    • Review upcoming priorities

    • Build post/story plan

    • Edit content

    • Write captions

    • Coordinate intern tasks

    Monthly

    • Content capture day

    • Analytics review

    • Refresh strategy

    • Plan next month campaign/events

    • Update website as needed

Division of Roles

INTERN(S)

    • Film behind-the-scenes moments during classes/events

    • Capture short iPhone clips for reels and stories

    • Take candid member/community photos

    • Gather lifestyle moments around the studio

    • Capture event-day energy and details

    • Post pre-approved story slides created by Ashley

    • Add real-time BTS moments to stories

    • Share reminders, countdowns, class updates, and wins

    • Keep stories active throughout the week

    • Upload drafted/approved feed posts

    • Schedule content according to calendar

    • Add captions / hashtags provided if needed

    • Ensure posts go live on time

    • Upload photos/videos into folders

    • Sort by month, campaign, class type, event etc.

    • Maintain organized content library for future use

    • Re-share older, valuable content

    • Repurpose testimonials, past events, tips, wins, and moments

    • Monitor tags / mentions

    • Notify team of comments or DMs needing response

    • Engage lightly with community when appropriate

    • Help set up visually for content days

    • Capture extra angels / BTS

    • Assist during launches or events

MARKETING LEAD

NEXT STEPS

Since May is Soul Haven’s birthday month, it feels like the perfect time to begin this next chapter. The first step would simply be deciding on a creative direction/moodboard and selecting a date for a brand photo shoot — ideally an evening with beautiful golden hour light.

Throughout May, I would begin working on the website refresh, integrate the new imagery, and start capturing all of the energy, community, and special moments happening in the studio during birthday month.

Then in June, we transition into Phase 2: the ongoing monthly rhythm of content creation, social media support, website upkeep, and strategic growth.